Top Business Stories
Retrieved December 21, He also references a study done on the antidepressant qualities of St. In the early s, Trudeau was convicted of larceny and credit card fraud. Panozzo, Mike November Archived from the original on September 27, Trudeau appellate brief , retrieved December 8, In November , Trudeau was convicted of criminal contempt,   and was sentenced to serve a year sentence at a Federal Prison Camp in Alabama.
How major US stock indexes fared Friday U. Small-company stocks shine on an otherwise ho-hum day Small-company stocks did better than the rest of the market on what turned out to be an indecisive day of trading on Wall Street.
Stocks end a wobbly day mostly higher Stocks ended an up-and-down day with slight gains on Wall Street, capping a solid week.
Smaller companies rose more than the rest of the market. Henri Bendel, year-old luxury retailer, closes the doors Luxury retailer Henri Bendel, which opened its doors in New York's Greenwich Village at the end of the 19th century, turns out the lights. US industrial production rose a healthy 0. US retail sales up just 0. US retail sales rise 0. Stocks continue to rise on hopes for trade war cease-fire Global stock markets are up again on hopes that the United States and China will call time-out in their escalating trade feud.
Asian shares continue rally after Wall Street gains Asian shares are mostly higher Friday, continuing their rally after gains on Wall Street and hopes that regional trade tensions may ease.
Fed member sees more interest rates hikes A central banker says he believes growth remains strong despite increasing uncertainty over trade tensions, saying he expects interest rates to Sears sales decline improved in latest quarter; shares soar Sears Holdings Corp.
VW to stop making iconic Beetle next summer Volkswagen says it will stop making its iconic Beetle in July of next year. How major US stock indexes fared Thursday U. Target to hire , for holidays; UPS, FedEx beefing up Target plans to hire more than , people for the busy holiday shopping season, and UPS and FedEx say they're adding workers to handle all that Technology companies lead indexes higher Stocks are closing higher on Wall Street as technology companies rose following a recent bout of weakness.
Average US mortgage rates climb; year at 4. Global oil production hits a new record, led by US and OPEC The world's supply of oil hits a record million barrels a day, another sign of oil's dominance in the energy market. For homebuyers, mortgages are safer but tougher to come by Now and then: Banks dropped their easy lending ways after racking up billions in losses from mortgages gone bad after the housing bubble burst, What's changed in US financial system since '08, at a glance What has changed in the US financial system since , at a glance.
Safer financial system yet much hasn't changed A decade later: A safer financial system emerged from crisis, yet much hasn't changed. US business leaders with political aspirations A look at some notable US business leaders and entrepreneurs who have had political aspirations. How fund investing has changed In the decade since the financial crisis, investors have been changing not only what they invest in but how they do so.
In 'golden age' of branded credit cards, shoppers cash in Competition is driving branded credit cards to offer higher rewards for everyday spending.
US consumer prices rose an annual 2. World stocks rise on report of US-China trade talks Many global markets are higher following a report that the U. Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number , sending an SMS message, or by visiting a web site.
This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length.
Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from until "infomercial" came into vogue in The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length.
Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most commonly available time of these lengths. Direct response television campaigns are commonly managed by specialist Direct Response or DRTV agencies with a full range of strategic, creative, production, media, and campaign services.
They may also be managed by media buying agencies who specialize in direct response. In either case, these agencies purchase two types of air-time in two ways.
The first is to purchase off of a station or broadcast network's rate-card for time. The second is to purchase remnant airtime, which is time that stations were not able to sell, and need to fill quickly or cheaply to avoid broadcasting dead-air. This is cheaper for agencies, but they have less control over when their commercials will run. As DRTV has gained presence outside of its start in the United States, local agencies have developed in many countries. To qualify as DRTV, the advertising must ask the consumer to contact the advertiser directly by phone, by text message, or via the web.
In the early days of DRTV, this was nearly always to purchase the product. Over time, a wide range of consumer actions have become used. And, many consumers watch the advertising but choose to purchase at retail without ever contacting the company. Typically for every unit sold on TV, anywhere from 3 to as high as 15 units might be sold at retail depending on retail distribution.
When it first appeared, DRTV was used to market goods and services directly from the manufacturer or wholesaler to the consumer, bypassing retail. Over time, it has also become used as a more general advertising medium and is now used by a wide range of companies often to support retail distribution.
Non-profit organizations also benefit from DRTV by making a direct appeal to viewers to make a donation . Many types of companies use DRTV.